Angelfish Blog

Angelfish Software News

Do Your Website Users Block Google Analytics?

Posted in Google Analytics

Executive Summary: Yes, they do.

This article explains how Users block tracking, and describes how to see the Users that block tracking on your websites.

Users block tracking because:

  • Google Analytics tracking is easy to block
  • Most Users Don’t Want to Be Tracked

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Angelfish v2.21 Highlights

Posted in News

Angelfish v2.21 contains a number of improvements and fixes, many of which are minor.

This article highlights the more important changes in the release.

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Should You Use Google Analytics with SharePoint?

Posted in News

Microsoft SharePoint is a popular document management & intranet solution, used by thousands of companies. Many of these organizations use Google Analytics to track SharePoint usage.

Here’s why this isn’t a good idea:

Google Analytics Is A Marketing Platform

Google Analytics is great at what it does. Its reports are focused on marketing-specific features: AdWords / DoubleClick / Display Network integration, remarketing, attribution, and advertiser ROI.

Most SharePoint customers aren’t using AdWords to drive traffic to their Intranet, which means Google Analytics is the wrong tool for tracking SharePoint.

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Should You Use Google Analytics for Your Intranet?

Posted in Google Analytics

Google Analytics is the most popular analytics solution, used by millions of websites. Even though it’s an effective solution for external websites, Google Analytics is NOT a good choice for Intranet websites.

Here’s why:

Google Analytics Isn’t Designed for Intranets

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Goodbye Urchin, Hello Angelfish!

Posted in News

In January of 2012, Google announced development of Urchin Software would be discontinued. We were disappointed to say the least, although we can’t say the news was surprising.

Google’s focus on Urchin dwindled in 2011, coinciding with the launch of a paid version of Google Analytics.

We’ve been contacted by a variety of customers ever since – the most popular questions and answers are below. Feel free to contact us if you’d like us to clarify anything further.

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Google Analytics + Angelfish = Data Privacy

Posted in Google Analytics

It’s no surprise that Google Analytics is used by a staggering number of websites around the world. Google Analytics has lots of advanced reports, looks great, and it’s free.

For all the features Google Analytics has, it doesn’t give a complete snapshot of website activity.

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What iPads & Tablets Mean for Web Analytics

Posted in News

Web analytics software companies are still touting their (recent) ability to segment mobile traffic in reports.

This is important primarily because people using mobile devices interact with sites differently than people using more conventional machines.

With iPads and competing tablets entering the scene, the terrain becomes a bit more complex. It raises important new questions for the web analytics industry and companies who rely on it.

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