Even though Google Analytics is the most popular analytics solution in the world, it’s not a fit for every environment.
Here are a few reasons why:
Tracking Is Frequently Blocked
A surprising number of Users block Google Analytics tracking. The end result is that these Users won’t appear in your GA reports.
Blocking is easy to setup: you can use a browser extension or rule, a firewall policy, or a network device.
If you’ve never investigated this topic on your websites, sign up for an Angelfish trial and test it out for yourself!
Data Protection Laws
Data stored in Google Analytics is affected by GDPR, CCPA, PIPEDA, PIPA, and many more data protection laws. These laws will continue to grow in scope as concepts like Data Sovereignty are applied.
You can avoid some of these laws by self-hosting your data.
Not Good for Intranets
Each of your organization’s websites & web applications carry a cost, and many of these reside on your internal network. Google Analytics is no longer a flexible web analytics tool: it has evolved into a marketing platform.
An Alternative to Google Analytics
Are you looking for a GDPR-compliant alternative to Google Analytics?
Angelfish Software is a self-hosted web analytics tool that keeps your data behind your corporate firewall, avoiding many Data Protection laws.
Angelfish tracks websites & web applications, shows full visitor details, and compares usage to costs.
Key Angelfish Features
Angelfish is a self-hosted solution. You don’t need a data processing agreement, and you can store information in Angelfish that you can’t store in Google Analytics.
See Users Who Block Tracking
Angelfish builds reports from web server, CDN, and load balancer access logs.
they can’t hide from the access log.
Track Websites & Applications
Use Angelfish to track the usage of internal & external websites, web-based applications, or anything that runs on a web server and creates an access log.
Full Visitor Details
See all info about your website’s Visitors in a date range as small as one second. Angelfish shows you everything it stores:
no sampled data.
Re-Use GA Campaign Tags
If you’ve already tagged inbound links with GA campaign data, Angelfish is able to use them too! You’ll also see Visits with campaign data that block GA tracking.
Angelfish is a self-contained application with an embedded web server and database. Angelfish is self-hosted software that’s
easy to install and maintain.
Internal & External Marketing
See the impact of your External (inbound) & Internal (in-site) marketing initiatives.
A|B test navigational elements.
Track Impressions and CTR.
No Sampled Data
Angelfish shows you everything it stores and lets you drill down into the results. Angelfish doesn’t have a “this report is based on X% of visits” message.
Email Open Tracking
When you send out internal newsletters, see how many times the email is opened and compare it to the number of clicks the email receives.