Should You Use Google Analytics with SharePoint?

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Microsoft SharePoint is a popular document management & intranet solution, used by thousands of companies. Many of these organizations use Google Analytics to track SharePoint usage.

Here’s why this isn’t a good idea:

Google Analytics Is A Marketing Platform

Google Analytics is great at what it does. Its reports are focused on marketing-specific features: AdWords / DoubleClick / Display Network integration, remarketing, attribution, and advertiser ROI.

Most SharePoint customers aren’t using AdWords to drive traffic to their Intranet, which means Google Analytics is the wrong tool for tracking SharePoint.

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