A Wingman for

Google Analytics

The Problem

Google Analytics (GA) is the most popular web analytics tool, and it’s great at what it does.

But GA doesn’t show a complete picture of your website traffic.

GA’s biggest weakness is its tracking code. Users who block GA tracking don’t appear in your GA reports.

This isn’t just a GA problem: it affects all web analytics tools that require JS-based tracking. Blocked analytics tracking = no data.

If you investigate this problem on your own websites, you’ll be surprised at the results.


The Solution

To see Users who block GA tracking, you don’t need to replace GA. Just introduce another product that contains complementary features.

Angelfish Software is a self-hosted web analytics solution that doesn’t require JavaScript tracking.

Angelfish shows data that isn’t shown in GA, like:

  • Users who block GA tracking
  • Usernames & IP Addresses
  • Impressions & Email Opens
  • Broken Links & Site Errors
  • Direct File Downloads
  • Date Ranges as small as one second
  • All Data / No Sampling

Angelfish is also good for tracking intranet websites and web-based applications, and understands your existing GA campaign tags.

Angelfish supports GA by covering the areas GA can’t see – just like a good wingman!


Key Angelfish Features

Full Visitor Details

See all info about your website’s Visitors.
Choose a date range as small as one second.
Drill down with nested segments.
Angelfish shows you everything it stores.

See Users Who Block Tracking

JavaScript-based tracking can be blocked,
and frequently is. Angelfish builds its reports with data from access logs.
Visitors can’t hide from the access log.

Re-Use GA Campaign Tags

If you’ve already tagged inbound links with GA campaign data, Angelfish is able to use them too! You’ll also see Campaign data for Visits that block GA tracking.

Data Protection

Data remains in your network.
You control who can access the data.
Angelfish avoids many data protection laws:
GDPR, CCPA, PIPEDA, PIPA, etc.

Internal & External Marketing

See the impact of your External (inbound) & Internal (in-site) marketing initiatives.
A|B test navigational elements.
Track impressions & CTR.

Comprehensive API

Angelfish’s RESTful API provides full access to the underlying data structures. Automatically export data into any external application or dashboard.

Track Websites & Applications

Use Angelfish to track the usage of internal & external websites, web-based applications (SaaS too), or anything that runs on a web server and creates an access log.

Outstanding Support

Expect fast & accurate answers with no fluff. Our front-line support reps are also consultants and write help center articles.

No Sampled Data

Angelfish shows you everything it stores and lets you drill down into the results. Angelfish doesn’t show “this report is based on X% of visits.”


Investigate the impact of blocked GA tracking on your websites with an Angelfish trial.

To learn more about Angelfish, please choose an option below:

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