External MVs: Inbound Link Builder
Link Builder TipsYou don't need to click the Clear Fields button before entering new info in the fields. The Create Link button uses the current contents of the fields to build each link.
If the Landing Page field is empty, the "Create Link" button creates a string of query parameters which can be copied and pasted - very handy when appending to an existing link.
When creating links for an email, keep the Source / Medium / Campaign values consistent and change the Variation for each inbound link.
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External Marketing Variables: DefinitionsSource (agfs):The Source refers to the location where the inbound link is placed. Sources can be websites, ad networks, emails, documents (with an embedded link), or anything that contains an inbound link to your website | web application. We recommend using a YYYYMMDD date stamp at the start of the Source for anything date-specific, like an email or a press release - this lets you sort Sources by date in the reports.
Medium (agfm):The Medium describes the type of link being clicked, like a banner ad, text link, or a link in an email. We recommend using as few Mediums as possible - it's easy to see & compare the performance of all your email newsletters when they all use the same Medium.
Campaign (agfc):The Campaign variable lets you combine multiple promotional efforts into a single initiative. The Campaign name should be brief AND descriptive: use a date, a season, a product / service name, or whatever describes the initiative. Similar to Mediums, the Campaign reports are most useful when the fewest options are used.
Variation (agfr):The Variation lets you differentiate between unique characteristics of your inbound links, like copy, images, size, or placement. It's also used to differentiate between multiple links in the same email: each link uses the same Source, Medium, and Campaign, and the Variation identifies each inbound link. We recommend using a "location-type-description" naming convention for Variations, as "footer-button-login" is easier to understand than something like "v98423.jpg".
Keyword (agfk):The Keyword variable lets you specify a targeted search phrase used in a search engine. Angelfish auto-detects keywords if they're available (most major search engines mask keyword data), so this variable is only used if you have access to the bid term. For example, AdWords has a dynamic keyword function that populates agfk with the bid term that triggers the ad.
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