Angelfish Blog

Articles and News About Digital Analytics

Goodbye Urchin, Hello Angelfish!

in News |

In January of 2012, Google announced development of Urchin Software would be discontinued. We were disappointed to say the least, although we can’t say we’re overly surprised. Google’s focus on Urchin dwindled in 2011, coinciding with the launch of a paid version of Google Analytics. We’ve been contacted by a variety of customers ever since...

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What iPads & Tablets Mean for Web Analytics

in News |

Web analytics software companies are still touting their (recent) ability to segment mobile traffic in reports. This is important primarily because people using mobile devices interact with sites differently than people using more conventional machines. With iPads and competing tablets entering the scene, the terrain becomes a bit more complex. It raises important...

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