Angelfish Blog

Articles and News About Digital Analytics

Goodbye Urchin, Hello Angelfish!

Posted in News

In January of 2012, Google announced development of Urchin Software would be discontinued. We were disappointed to say the least, although we can’t say we’re overly surprised. Google’s focus on Urchin dwindled in 2011, coinciding with the launch of a paid version of Google Analytics.

We’ve been contacted by a variety of customers ever since – the most popular questions and answers are below. Feel free to contact us if you’d like us to clarify anything further.

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Google Analytics + Angelfish = Data Privacy

Posted in Google Analytics

It’s no surprise that Google Analytics is used by a staggering number of websites around the world. Google Analytics has lots of advanced reports, looks great, and it’s free. But for all the features Google Analytics has, it doesn’t give a complete snapshot of website activity.

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What iPads & Tablets Mean for Web Analytics

Posted in News

Web analytics software companies are still touting their (recent) ability to segment mobile traffic in reports. This is important primarily because people using mobile devices interact with sites differently than people using more conventional machines.

With iPads and competing tablets entering the scene, the terrain becomes a bit more complex. It raises important new questions for the web analytics industry and companies who rely on it.

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